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I'm concerned about the cost of Beatone
training program. Is it affordable? |
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Yes, it is affordable but the
cost varies from client to client and depends on
the scope of the training project. Since our
customized training programs are based on
your specific requirement we are able to
customize the program and pricing therefore our
clients are extremely satisfied with the overall
results. The main point is not the cost, but the
Return on Investment (ROI). Without knowing your
details we cannot tell you cost, but we can tell
you to expect an excellent ROI on your cost
(investment).
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Is Beatone sales training program (e.g.
Dashboard) magic solution or cure-for-all?
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It is not. We do not admit to have a magic solution or silver
bullet for you. Our training program offers
important and practical knowledge and skills
essential for face-to-face selling process. It
does not profess to turn your sales people into
"Superstar sales people" at the end of the
training. We give the trainees a “Relationship
Building Process” template and framework.
By
consistently using and practicing the same they
can become – Star salespeople.
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Is the program designed for our industry? |
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We provide a broad range of interpersonal
skills, leadership, sales, and people management
training for participants at operative to senior
management level in a wide range of industries
and sectors including Automobile, Banking,
Finance, Insurance, Pharmaceuticals,
Entertainment, Hospitality, IT, and Retail.. We understand from our research, that
the relationship building approach is appropriate in the present business
environment. We discuss with our clients their
own products, services, customer situations,
business environment and develop some practical
customized tools that they can use right away.
We have no hesitation in saying that we can
provide effective & affordable training.
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Who have you worked for and how much do you know
about our industry? |
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You do not hire us to teach you about your business. We do
not claim to know or understand your business or
industry the way you do. From our experience, we
know that your salespeople have far more
information about the industry, product, and
services than they will ever need to be wildly
successful in closing the sale. You hire us to
teach your sales people how to translate their
expertise into knowledge and apply it from the
executive buyer’s point of view
in the right format at the
right time. You will see in our training
session, at the executive level, pure expertise
without translation, usually works, against your
salespeople.
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Q |
Sales training seems like a good idea, but how your sales
training programs are different from
conventional training programs? |
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There are many sales training programs available in the
market, all claiming to offer "wonderful, new,
exciting" ways to sell. They claim that "the old
ways don't work anymore" and offer the "latest
strategies", "methods", and “Guaranteed ways to
win". We do not make such tall claims. If you
want fancy advanced gimmicks and strategies,
then Beatone Training is not for you. If,
however, you want a good grasp on the
foundational, core, fundamental strategies and
skills for building meaningful relationships,
and influencing decisions in a face-to-face
customer meeting, then we're confident that
Beatone Training will give you that. Our
training programs are based on the outcome of
research on consumer behaviour. We have
identified the drivers responsible for change in
consumer buying behaviour. Our sales training
programs are therefore based on Customer
Relationship Management system. We train
salespeople how to identify their own and
customers’ relationship building styles, build
meaningful relationships, and to use it for
profitable purpose.
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How do I know if my company will see any benefits from your
training program? How can you prove it? |
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The most measurable benefit is revenue growth, but there are
others which are more difficult to quantify such
as employee morale, employee loyalty, employee
retention, employee satisfaction, more
knowledgeable & skilled employees, etc. Since
our sales training programs are about buildings
meaningful relationships with customers, the
knowledge/expertise/techniques learnt can be
used in many other areas in addition to sales.
We help you implement our techniques; provide
ongoing support, and assure sales revenue growth
in a competitive environment.
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How can you assure growth results? |
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Quite simply because we know our program will work every
time. Since it is based on principles about
human behavior and the decision making process
it will continue to work regardless of industry
or company size.
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We struggle with employee turnover (attrition of
sales staff). How does your program help? |
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Employees leave for a number of reasons, but two
of the biggest reasons are, lack of income
growth potential and lack of learning
opportunities. Our unique sales training system
allows all salespeople to significantly sell
more which increases their income. Our system
involves learning and developing new skills in
an ongoing way so employees get the mental
stimulation they need. As you'll have more
successful salespeople across the board, sales
force loyalty improves since very few companies
offer salespeople this type of education and
ongoing support. |
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How can my company generate more referrals and
repeat business from our customers? |
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One of the characteristics of a great salesperson is the
ability to generate referrals and repeat
business. Our customer relationship based sales
training program is superior in its ability to
teach salespeople the secrets of this largely
untapped area. We offer the most potent
strategies and techniques to generate consistent
referrals and ensure your customers will always
come back to you.
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How long does the training take? |
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That depends on you. Our job is to make sure
it's done right. We have trainings ready to roll
immediately, but the most effective trainings
come after we have dug into your organization to
find out what it is that people are really
looking for. The process of information
gathering and research typically takes between
two weeks and two months depending on the type
of product or service you sell. Once the
research is complete our experts go to work
fashioning the required tools and training that
will literally give your people the advantage of
modern day warfare verses the stone-age weapons
used by your competitors. |
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Who are the facilitators? |
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Our team of highly skilled and experienced
trainers and consultants have all had
distinguished careers in senior management roles
in their own industries and bring with them a
wealth of practical experience to our training
programs. Our sales trainers, as past Sales Managers, have had
to lead sales people and they all have solid
experience in training sales people across many
industries. Please be assured that our training
team is competent to provide effective training
to your staff/employees. |
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Do we have to
travel or will you come to our place/site? |
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The training program can be delivered at your
premises or offsite at a hotel or training
centre - the choice is yours. If you have necessary training infrastructure
(training room, LCD projectors, white boards,
marker pens, flip charts, collar mike etc.)
available with you, the training program can be
delivered at your place/site. Otherwise, we can
arrange the same for you at the desired
location. Our sales training team has training
materials ready to train when and where you need
them. |
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How do I select my training curriculum? How do I
go about it? |
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We suggest working together following these
steps:
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Determine long and short term goals and
objectives.
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Evaluate skill sets necessary to accomplish
primary goals and objectives.
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Prioritize skill sets.
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Select training modules to achieve selected
skill sets.
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Review number of participants, location and
the month to begin.
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Receive a customized proposal for approval.
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Q |
If you are so good, why haven’t we heard of you? |
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We do not advertise. If we do, our services will
become costlier as we will have to recover the
advertising cost from you. Moreover, the results
reported by our clients do not look believable
in print. We choose our clients carefully so
that they can create the maximum return on
investment from our training programs. We are
specialists. Our business purpose is to help our
clients install a company-wide relationship
based selling culture and create a competitive
advantage. |
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Q |
We are having a tough time as our sales are very low. Hence,
we are cutting expenses wherever possible. Is it
advisable to invest in sales training these
days? |
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When times are really tough, you don’t just risk
losing deals, you risk losing your business.
When sales are poor, you are likely to cut back
on expanses – a natural response. However, there
is one item that must not be reduced or removed
i.e. training. If you have good, confident,
professional trained people selling automobiles,
you will be able to withstand any downturn. When
business is good, just about anyone can sell.
When things become more difficult, you need
highly trained salespeople. Trained salespeople
work harder, more diligently and are not
intimidated by a poor economic climate/business
environment. They follow a structured process of
building meaningful relationship and are not
distracted by negative information or attitudes;
they are much more positive and actively seek
opportunities. |
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